APPEALS + RECURRING GIVING
Direct mail, digital appeals, monthly giving, employee payroll giving, audience-specific fundraising copy and recurring-gift offer design.
FUNDRAISING PORTFOLIO
Donor.
Data.
Story.
Community.
I notice both the person and the pattern.
Annual giving strategy, donor analytics, fundraising writing, stewardship, sponsorship and the systems that keep the work connected.
COMMUNITYIS AN ASSET.
01DONOR
Start with the relationship, not just the transaction.
02DATA
Use behavior and history to decide where to look next.
03STORY
Write for the audience without losing dignity or clarity.
04COMMUNITY
Build from the assets, relationships and possibility already present.
ANNUAL GIVING CAPABILITIES
Writing, data and relationship strategy that move together.
DATA + SEGMENTATION
Campaign analysis, donor movement, CRM structure, upgrade and reactivation strategy.
STEWARDSHIP
Acknowledgment, donor communication, relationship building and next-action planning.
SPONSORSHIP + COMMUNITY
Community-centered partnership development and sponsorship strategy.
PIPELINE DEVELOPMENT
Using giving history, engagement and donor behavior to identify deeper relationship and annual-to-major giving opportunities.
PLANNING + OPERATIONS
Annual calendars, campaign build-backs, budgets, measurement, coding and execution systems.
SELECTED WORK
Six ways the work comes together.
Each project groups related evidence from the portfolio. Open any page for a full-size view.
PROJECT 01
Annual Giving Strategy & Operating System
How I connect donor strategy, campaign planning, stewardship and execution into one annual-giving system.
PROJECT 02
Shelter Fundraising: Data, Segmentation & CRM
Campaign performance, donor movement, CRM structure and portfolio thinking translated into decisions.
PROJECT 03
Campaign Planning, Measurement & Budgeting
The operational side of fundraising: timing, controls, build-back planning, budgeting and forecasting.
PROJECT 04
Donor Appeals & Recurring Giving
MULTI-CHANNEL WRITING + RECURRING GIVING
Direct Mail • Digital • Giving Tuesday • Monthly Giving • Employee Payroll Giving • Audience-Specific Asks
I do not begin by writing the same appeal for everyone. I begin with the audience, what we know about the relationship, the purpose of the ask and what action makes sense next.
EMPLOYEE-GIVING EVIDENCE
EXISTING PORTFOLIO SAMPLE 01
$1 Per Paycheck Challenge
- Audience
- Internal employee audience.
- Recurring mechanism
- Payroll deduction.
- Ask structure
- Start with $1 per paycheck; existing donors can add $1.
- Messaging strategy
- Lower the entry barrier, make the annual value visible and connect small individual commitments to a larger collective result.
- What it demonstrates
- Recurring-gift offer design and behavioral framing.
EXISTING PORTFOLIO SAMPLE 02
Employee Giving Appeal
- Audience
- Internal employee audience.
- Recurring mechanism
- Payroll deduction.
- Ask structure
- A clear, choice-centered recurring ask tailored to people already connected to the institution.
- Messaging strategy
- Adapt the message to an employee audience rather than reusing a public donor appeal.
- What it demonstrates
- Audience adaptation, internal fundraising language and donor choice.
$1per paycheck$26/year
$3per paycheck$78/year
$5per paycheck$130/year
$10per paycheck$260/year
Portfolio concepts and writing samples are labeled as such and are not represented as implemented campaigns or fundraising results unless the original portfolio explicitly verifies implementation.
Sometimes the difference isn’t motivation. It’s room to keep going.
We see students every day who are already doing everything they can to move forward.
Veronica Breguta was one of them.
While attending College of DuPage, Veronica worked full time while balancing classes, deadlines, family responsibilities and the everyday expenses that do not stop just because someone decides to go back to school.
She received a $2,000 scholarship through the College of DuPage Foundation.
The scholarship did not do the work for her.
Veronica did.
She kept showing up. She managed work and school. She pushed through late nights and difficult weeks. And she graduated with a 3.96 GPA.
That is what I think about when I think about employee giving.
It is not about rescuing a student.
It is about recognizing someone who is already working toward something and asking:
Can we make one part of the road a little lighter?
As COD employees, we already invest in students every day—with our time, our knowledge, our patience and the work we do behind the scenes.
Payroll giving gives us another way to make that support consistent.
$1 per paycheck becomes $26 over a year.
$3 becomes $78.
$5 becomes $130.
$10 becomes $260.
The point is not that everyone should give the same amount.
The point is that small, recurring commitments become something bigger when a community makes them together.
If you are not giving yet, consider starting with $1 per paycheck.
If you already give, consider adding $1.
And if another amount feels right for you, choose that.
You may barely notice a dollar leaving a paycheck.
A student can absolutely notice what those dollars make possible.
Start where you are. Give what feels right. Help make room for a student to keep going.
“Portfolio writing sample. Student information is based on College of DuPage’s publicly published student success story featuring Veronica Breguta. This sample was created for portfolio purposes and is not represented as a live College of DuPage solicitation.”
ONE CHANNEL. DIFFERENT FUNDRAISING SKILLS.
Recurring giving is not one message repeated three times.
OFFER DESIGN
Making recurring participation accessible through a small paycheck-based entry point.
AUDIENCE + MESSAGE
Adapting the giving opportunity specifically for an internal employee audience.
STORY + CONVERSION
Using a real student success story respectfully to connect the donor to the purpose of recurring support and then make a clear ask.
RECURRING GIVING
More than one mechanism. More than one audience.
This portfolio includes both monthly giving and employee payroll giving. The structure changes with the audience, channel and donor relationship; the goal is always a clear, appropriate invitation that respects donor choice.
PROJECT 05
Stewardship, Sponsorship & Gift Operations
Relationship-centered fundraising beyond the ask: sponsorship, executive ghostwriting, acknowledgment and follow-through.
PROJECT 06
Fundraising Approach & Professional Perspective
Community-centered fundraising, strong writing, data-informed decisions and systems that help development teams follow through.
WHAT I BRING
Strategy that stays connected to people.
The strongest fundraising work keeps the data, message, relationship and execution connected.
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